Web Site Marketing Strategy

• How can you get more customers or visitors to your web site?
  
  
• What can you do to increase the traffic from various sources?

Here's a checklist of 5 top strategies you need to consider. Many of these you may be aware of already. Some you meant to do and forgot about or never got around to doing. Maybe you never condidered a web site marketing strategy until now.

Web Site Marketing Strategy 1. The Search Engines (MSN, Google, Yahoo)

The most important strategy is to rank high up in the search listings for your preferred keywords on the major search engines. These listings are called "organic" or "natural" search listings (as opposed to paid ads or "sponsored" listings). Search engines send robots (or "spiders") to index the content (gather information) on your web site. Once indexed, your web site will be displayed in the search listings. Where your web site appears in that list depends on how well your web site has been crafted to rank highly.

Find out how we can help improve search engine ranking.

Web Site Marketing Strategy 2. Get Noticed Using PPC (Pay Per Click)

To bring traffic to your web site you can participate in a PPC program. PPC programs like Google Adwords allow you to create a text or visual ad that will be placed in the search results or in the partner network. This can be a very effective method to get qualified leads to your web site. However, you need to be aware of many aspects of this type of marketing to produce the highest ROI (return on investment).

Find out how we can help manage a Pay Per Click Marketing program.

Web Site Marketing Strategy 3. Get Noticed Using Affiliate Marketing

If you sell a product or service you can use an affiliate network to market it. This means that you provide marketing materials to individuals who will promote that product or service on their web site's for a commission. This can be a very powerful way to reach millions of customers that you would not normally be able to target yourself.

Find out how we can help create and manage an Affiliate Marketing program.

Web Site Marketing Strategy 4. Get Noticed Using Traditional Media

Include your domain name on Stationery, Business Cards, CD's and Marketing Literature. This is a simple and effective way to remind people about your web site. Make sure that all of your new Business Cards, Stationery, etc contain your web site's domain name. Make sure that you proof-read the documents so that the printer gets the domain name correct. When including your domain name on printed marketing material, I suggest that you use the format "www.domain-name.com" and leave off the http:// prefix.

Find out how we can help with Marketing Media.

Web Site Marketing Strategy 5. Using E-mail and Newsletters

E-mail can be an important way to bring people to your web site if used correctly. DO NOT send bulk unsolicited e-mails without permission to people that have no relationship to you - this is considered to be SPAM.

Find out how we can help you with Newsletters and E-mail Marketing.

What should I do next?

If you think that you need help with your web site to get found and get noticed then you need to get busy and contact us today! Call 1-877-848-7339 - We can help you plan and implement an effective web site marketing strategy!